Part I · Purpose & Principles
8 principles. 804 ways to break them.
How any business should treat the people it serves, employs, and affects.
Hover the wheel to explore · click a principle to read it
The eight principles
For any organization, in any industry.
How to judge gray areas
Context matters
A real countdown for a real sale is honest. A timer that resets is not.
Effect over intent
A practice that predictably harms people is on the list whether or not anyone meant harm.
Legitimate uses exist
Collecting an address to deliver a package is not over-collection.
Many practices are legal
The OES describes ethical harm, not legal liability. It is not a law, a certification, or a checklist.